Alternative fashion

Alternative fashion refers to the fashion that is distinct from mainstream fashion. Alternative fashion doesn’t conform or follow the fashion trends of mainstream popularity. Instances of alternative fashion may include subculture-based fashions like Emo, Goth, Mori Girl, Steampunk, Cyberpunk, Ganguro, etc. The definition of alternative fashion may have implications or associations with the following concepts and terms:

• Associating alternative fashion with alternative lifestyle
• Attributing many trends of alternative fashion to celebrities
• Analyzing alternative fashion from the consumer identity perspective
• Associating alternative fashion with subcultures and youth culture
• Engaging in exploring street fashion and cool-hunting

​
​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles