Bankable celebrity

Bankable celebrity (also bankable star, celebrity bankability) refers to a celebrity who is able to generate high profits due to one’s popularity. In this respect, the concept of celebrity bankability refers to a celebrity’s capability to generate large profits. For instance, bankable movie stars tend to make high-grossing movies and ensure box-office success and profits from broadcast rights and merchandising. Indeed, some movies tend to rely exclusively on an appearance of a bankable movie star as the main premise for movie success. Despite that this concept is highly speculative; investors tend to believe that an inclusion of a bankable superstar into a film gives them far more chances for a return on their investments. 

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