Blockbuster

Blockbuster refers to a highly popular production outcome like a film, a book, cartoon, a theater play or a video game. Blockbusters tend to gain widespread popularity in the mainstream culture and generate exceptionally high-grossing sales. The definition of a blockbuster may have implications or associations with the following concepts and terms:

• Analyzing blockbusters as cultural artifacts and representations of pop culture
• Associating blockbusters with celebrities and pop icons
• Associating blockbusters with mainstream culture and media culture
• Analyzing blockbusters as case studies of viral marketing and marketing intelligence
• Exploring blockbuster fandom 
• Associating blockbusters with multimedia franchises
• Analyzing blockbusters from the perspective of transmedia storytelling​

​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles

​