Blogging

​Blogging refers to a process of writing a personal online journal or a diary on a regular basis. Blogging content is usually open-access for all public audiences. Blogging content tends to present blogger’s observations, experiences, opinions or expertise on different topics. The definition of blogging may have implications or associations with the following concepts and terms:

• Associating blogging with media culture and pop culture;
• Analyzing blog contents as case studies of media intelligence and marketing intelligence;
• Analyzing blog contents as case studies of social media intelligence and analysis of user-generated content;
• Analyzing blogging as a part of mediasphere;
• Using blogging for content marketing purposes;
• Using blogging for product or service branding or personal branding;
• Associating blogging with thought leadership;
• Exploring blogging in different mediums like video blogging;​

​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles