Branding |
Branding refers to the process of creating and promoting a brand. Branding involves creating a unique image in the consumers' mind, mainly by promoting consistent and repeated themes through advertising, promotions, merchandising, content marketing, etc. Branding aims at creating a unique selling proposition for its brand in order to enhance brand’s appeal, distinctiveness and client loyalty. The definition of branding may have implications or associations with the following concepts and terms:
HIGHLIGHT INSIGHTS: 3 Key Trends from Unique Lifestyles |