Branding

Branding refers to the process of creating and promoting a brand. Branding involves creating a unique image in the consumers' mind, mainly by promoting consistent and repeated themes through advertising, promotions, merchandising, content marketing, etc.  Branding aims at creating a unique selling proposition for its brand in order to enhance brand’s appeal, distinctiveness and client loyalty. The definition of branding may have implications or associations with the following concepts and terms:

• Analyzing the process of branding from the perspective of marketing intelligence, competitive intelligence and media intelligence;
• Associating the process of branding with global brands, celebrities and pop icons;
• Engaging in personal branding;
• Exploring the process of branding as case studies of viral marketing, tribal marketing, content branding and other branding approaches;
• Analyzing the process of branding from the perspective of a consumer identity and psychographics;
• Exploring branding trends as media trends;

​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles