Celebrity

Celebrity refers to a highly popular entity in mainstream culture. Celebrity usually refers to a particular individual (an actor, a musician, a sports figure, a model, a politician, a showman, etc.); however, currently the definition of a celebrity tends to extend towards fictional characters or a group of people like celebrity couple or family. Celebrities are often associated with fame and fortune since they tend to have a large fan base. Global celebrities (also international celebrities) tend to be known on an international scale; whereas, regional or national celebrities are known in a particular area. Furthermore, the definition of a celebrity may extent towards gaining high popularity in certain fields, niches or subcultures. The definition of a celebrity may have implications or associations with the following concepts and terms:

• Associating celebrities with pop icons and pop culture;
• Linking celebrities to international superstars;
• Analyzing celebrities as cultural icons of mainstream culture and media culture;
• Categorizing celebrities as A list celebrities, bankable celebrities and Q score celebrities;
• Analyzing celebrities as successful case studies of personal branding, viral marketing and multimedia franchises;
• Analyzing celebrities from the perspective of a consumer identity and psychographics;
• Linking celebrity success to marketing intelligence, media intelligence and trend intelligence

​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles