The Cool

​The Cool (also Coolness) refers to a quality of admired aesthetics that is highly influenced by the context and spirit of a particular time, usually referred to as Zeitgeist. Being cool infers being great, outstanding, and representative of a particular time. The quality of coolness is highly idealized by the youth culture, and may affect their sociocultural behaviors, attitudes and lifestyle preferences. 

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles