Coolhunting

Coolhunting refers to the process of identifying emerging trends based on the aesthetic quality of coolness. The definition of coolness is highly influenced by the context and spirit of a particular time period, usually referred to as the Zeitgeist. Being cool infers being great and representative of a particular time. The process of coolhunting is highly associated with the analysis and research of youth culture patterns. The definition of coolhunting may have implications or associations with the following concepts and terms:

• Associating coolhunting with the question "What is cool?";
• Associating coolhunting with emerging lifestyle and fashion trends;
• Applying coolhunting outcomes for product and service branding or personal branding;
• Hunting for the cool by observing street fashion, alternative fashion, alternative lifestyles and subcultures;
• Hunting cool ideas during fashion weeks, celebrity appearances and emerging trends in youth culture.

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles