Lifestyle Trend Institute
Thinking ahead of your competition. Expertise on emerging lifestyle trends.
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Trend Analysis  

Trend analysis and interpretation refers to a process of exploring, identifying, transforming, and modeling data in order to discover emerging trends and new concepts. In turn, gained results provide new ideas and insights for future foresight and strategic planning. 

​To become the best in the field requires keeping several steps ahead of competitors. Numerous brands and businesses failed in the market simply because they didn’t manage to respond quickly to changing consumer needs and keep up with the opportunity-driven trends of their times. The key to opening the future is in the process of understanding and identifying emerging trends and concepts, and in taking advantage of their potential and the pro-active absorption of new opportunities.

Lifestyle Trend Institute
​ADVANTAGES:

Come to the forefront of your business:

Stay ahead of your competitors by being aware of new trends earlier, and by gaining strategic future foresight for effectively responding to emerging business opportunities and discovering potential new frontiers and directions. To maintain your competitive advantage, you have to take pro-active advantage of enhanced consumer and lifestyle trend understanding, and be aware of rising consumer aspirations, expectations and needs. To achieve this goal, Lifestyle Trend Institute has developed its own techniques, methodologies and platforms for effective trend management within the context of your business or brand.

Make your brand relevant:

Early identification of emerging trends provides your brand with a strategic advantage to gain and sustain its relevance through the current social dialogue, and promote its pro-active involvement into the discourse and spirit of our times. Indeed, adapting your brand towards emerging sociocultural trends may lift it onto a bigger stage, and advance it towards a far larger scale. 

Bring outstanding new concepts to life:

To come to the forefront of your industry, you have to learn to translate emerging trend concepts into successful new or re-invented brands. Identification of new conceptual patterns leads towards more innovative and creative approaches in developing a unique brand concept. Nevertheless, the most challenging task in this process is to capture, identify and distill the potential concepts, since at the beginning they emerge as dim, hard-to-notice pattern signals. 

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Lifestyle Trend Institute's Approach:
Think ahead of your competition.

Lifestyle Trend Institute is focused on continuous, systemic and information-accumulating research on emerging consumer and lifestyle trends, the strategic foresight of the future consumer, and the development of new ideation approaches that help to create outstanding competitive edges. It is based on capturing, storing, transferring and applying trend-related knowledge and new concepts wherever and whenever it is needed.

Lifestyle Trend Institute's approach is based on accumulative know-how systems, created for continuous collection and conceptually-advanced systematization of different trends, new concepts and emerging themes. Systemic longitudinal approach to data collection provides Lifestyle Trend Institute​ with a strategic understanding of external influences and forces driving a particular trend, and a mapping approach towards its influence networks and interrelated trends. In turn, it serves as a reference source for new ideas and innovative concepts during ideation sessions for a new product / brand development.

Lifestyle Trend Institute works with different research concepts and trajectories. It analyzes ongoing social research on future foresight, foresight in the knowledge economy, corporate foresight, competitive foresight scenarios, foresight methodologies, as well as industry-specific insights such as ​trends in lifestyle marketing, lifestyle trends, fashion trends, luxury branding trends, celebrity trends, fashion branding trends, management trends, etc.

SEMINARS AND WORKSHOPS:​
For who? For companies or teams that seek the following goals:

• to become well-informed on lifestyle trends and new concepts that are relevant for your industry;
• to gain future foresight for strategic planning and awareness of a bigger picture;
• to know the results and insights of our research projects and platforms that may add exceptional value for future opportunity exploration.

​Every seminar and workshop is customized for industry-specific or brand-oriented purposes depending on client’s preferences and needs.

​INDIVIDUAL CONSULTING:
​For who? For individuals who seek to stay up-to-date continuously on emerging consumer and lifestyle trends in their industry. ​

​The key benefit of individual consulting is its customized approach to your brand or industry needs, systemic scanning of your competitive landscape, and identification of new potential opportunities. 

​In addition, Lifestyle Trend Institute may also assist you in ideation (brainstorming) sessions related to your new brand development or any other strategic business objective that requires an input of advanced expertise and know-how on consumer trends and future foresight.

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles

New trends
New 2018 trends
New fashion trends
New cool trends
Fashion ideas
​What is style
Style ideas
New lifestyle trends