Marketing intelligence

Marketing intelligence refers to the process of collecting, identifying and analyzing information relevant for maintaining or expanding existing markets, or penetrating into new markets. Marketing intelligence includes market opportunity identification, consumer analysis, environmental scanning, competitor analysis, emerging trend analysis, development of marketing strategies, new product development, strategic business foresight, etc. The definition of marketing intelligence may have implications or associations with the following concepts and terms:

• Linking marketing intelligence to business intelligence, competitive intelligence, media intelligence, social media intelligence and many other strategic business approaches;
• Associating marketing intelligence with strategic foresight and futurology.
  

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles