Marketing intelligence |
Marketing intelligence refers to the process of collecting, identifying and analyzing information relevant for maintaining or expanding existing markets, or penetrating into new markets. Marketing intelligence includes market opportunity identification, consumer analysis, environmental scanning, competitor analysis, emerging trend analysis, development of marketing strategies, new product development, strategic business foresight, etc. The definition of marketing intelligence may have implications or associations with the following concepts and terms:
HIGHLIGHT INSIGHTS: 3 Key Trends from Unique Lifestyles |