Media intelligence |
Media intelligence refers to the process of collecting, identifying and analyzing information collected from public media content in order to gain strategic insights. The popularity of social media platforms expanded the scope of media intelligence by including content from social media sites, forums, commentary fields, blogs, video blogs, photos, wikis, etc. Depending on business objectives, media intelligence provides opportunities for businesses to gain insights for better consumer understanding, to identify emerging sociocultural trends, to monitor the trajectories of content discourse within a competitive setting, to develop better communication strategies for consumer appeal, etc. The definition of media intelligence may have implications or associations with the following concepts and terms:
HIGHLIGHT INSIGHTS: 3 Key Trends from Unique Lifestyles |