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The Luxury of Character
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More and more luxury-inspired lifestyles are viewed from an authenticity-inspired perspective. Luxury is all about a character and a great story beyond. However, the quest for the luxury of character is multi-layered, and it runs deep into the stories of the artisan, the handmade, the salvaged, the unique, the pure, the vintage, the family-owned, and many other authenticity-oriented shades. Those who know how to tell their story authentically open many opportunities, since luxury lifestyles tend to have more and more desire for the real character beyond the products. Luxury likes hidden stories, masterful skills, great ideas, and exclusive craftsmanship.
According to a consumer analyst Chatuvedi: “People crave real food from unspoiled nature, water from untouched sources, holiday resorts on a virgin beach or wild nature, hand-crafted items full of stories to tell. They crave products that can deeply enrich their lives. They want interesting stories beyond the items because they will retell them to their friends, colleagues or gala guests.” |
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Unique and Exotic Spirituality
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People are searching for unique spiritual experiences: from a spiritual detox to chakra cleansing, from Kundalini awakening to tantric sex, from different types of meditation to spiritual talismans. Spiritual advisors are becoming more popular among celebrities, top CEOs, inspiration-seeking artists, and individuals who seek continuous spiritual motivation. Indeed, spirituality is all about extending yourself, and people tend to be open to new mystical and exotic spiritual experiences.
According to the talismanist Giebra who makes unique talismans: “More and more people are exploring new directions for their spirituality. They are looking for meaningful and enchanted spiritual moments within their lives. They want to inspire their mornings; they want to inspire their twilight evenings. They seek more depth and spiritual mysticism for their lives. Some people seek to turn their life moments into a unique art of existence.” |
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The Celebration of Celebritization: social stars shine brighter!
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The definition of a celebrity is shifting. If before a movie star was considered a celebrity, today the make-up artist and the personal stylist of that movie star may have a higher celebrity status. Everything gets celebritized: products, people, ideas, and so on. So who or what is a celebrity of today? The views on Youtube, the likes on Facebook or other platforms give a vote for “Celebrity-ness”.
Social media opened new opportunities for the celebration of celebritization. More and more Millennials view this trend both as an opportunity and a lifestyle by popularizing their pages, blogs, and video streaming channels. They become the new celebrities within their niches. They may turn other people, ideas, and products into celebrities by endorsing them, or by destroying them. Indeed, the quest for celebritization becomes a lifestyle. |