Normcore lifestyle

Normcore refers to a basicness-inspired lifestyle with the following preferences:

• the key lifestyle values are basicness, genericness and anti-fashion perspective;
• willingness to be purposefully unfashionable and generic in order to escape mainstream fashion trends and fashion labels;
• to some extend, preference for non-branded classic (ordinary) clothing and other lifestyle items.

​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles