Opinion mining

Opinion mining (also Sentiment Analysis) refers to the process of identifying and extracting subjective information like opinions or gossip from public content. The objective of opinion mining or sentiment analysis is to identify the attitude of a speaker or a writer with respect to a particular entity or phenomenon under research. Opinion mining is often used for monitoring public opinion about brands, celebrities or political figures since their image is highly affected by public-generated content. The rising popularity of social media platforms increased the importance of opinion mining since social media information tends to have high spreadability and viral popularity. Opinion mining may be facilitated by applying methods for text analysis or computational linguistics. The definition of opinion mining may have implications or associations with the following concepts and terms:

• Using opinion mining for media intelligence, marketing intelligence, competitive intelligence, social media intelligence and many other strategic business objectives;
• Using opinion mining for more effective content marketing and branding;
• Using opinion mining for identification of consumer opinion trends;
• Using opinion mining for more effective personal branding and celebrity branding.

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3 Key Trends from Unique Lifestyles