Personal branding

Personal branding refers to the process of creating a brand name for an individual. Personal branding involves creating a unique personal image in the minds of consumers or audience, mainly by promoting consistent and repeated images, messages and themes. The definition of personal branding may have implications or associations with the following concepts and terms:

• Analyzing personal branding from the perspective of marketing intelligence, competitive intelligence and media intelligence;
• Using personal branding for celebrity building;
• Exploring different approaches of personal branding like viral marketing, tribal marketing, content branding and other branding approaches;
• Analyzing personal branding from the perspective of a consumer identity and psychographics.

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles