Predictive analytics

Predictive analytics refers to the process of collecting, identifying and analyzing information from selected data in order to identify patterns which could potentially lead towards well-informed prediction of future trends and scenarios. Predictive analytics may apply various research methods like data mining, statistical modeling, etc. Predictive analytics are closely interrelated with trend analysis and interpretation. The definition of predictive analytics may have implications or associations with the following concepts and terms:

• Associating predictive analytics with strategic foresight and futurology;
• Using predictive analytics for business intelligence, marketing intelligence, competitive intelligence, media intelligence, social media intelligence and many other strategic business approaches.

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles