Preppy lifestyle

Preppy lifestyle refers to a subculture-inspired lifestyle with the following preferences: 

• university-inspired aesthetics, for instance, scarfs, argyle sweaters, etc.
• new original improvisations of an academic image and historical heritage;preference for outstanding classic labels in clothing, furniture, automobiles etc.
• values of longevity and style sustainability;
• association (bus not exclusive) with privileged backgrounds.

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HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles