Research Projects:
Ongoing Research:
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The research project on the Future of Visual Literacy aims at identifying new trends and developments within the discourse of visual communication, representation and the emergence of the visual literacy. The research explores emerging concepts related to the new dynamics of iconographic research and assesses new implications for the future visual discourse.
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Ongoing Research:
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The research project on the Future of Creative Ideation aims at identifying new trends and concepts for creativity development, ideation methods and idea generation techniques by assessing the latest developments in the field, and by exploring the unique implications for the future.
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Ongoing Research:
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The research project on the Future of Branding aims at identifying new trends related to the emerging lifestyle trajectories, and new concepts related to thematic lifestyle branding. The research focuses on the larger conceptualization of a lifestyle construct as a key driver for the future consumers.
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Ongoing Research:
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The research project on the Mediasphere and Content Virality aims at identifying new trends and patterns within the discourse of viral media content by analyzing emerging virality-driven trajectories. The research provides an assessment of new drivers and potential future implications.
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Ongoing Research:
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The research project on the Future Celebrity aims at identifying new trends and innovative practices within the celebrity-driven context and its expanding future potential. The research focuses on the new developments and dynamics related to the sociocultural process of celebritization and its implications for the entertainment industry.
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Ongoing Research:
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The research project on the Future of Green Lifestyles aims at identifying new trends and concepts related to green, ecologic, sustainable, environmentally-friendly lifestyles and the emerging consumer patterns. In turn, the research project seeks to model the future trajectories of green lifestyles within the perspectives of divergence and convergence.
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