Social media intelligence

Social media intelligence refers the process of collecting, identifying and analyzing information collected from social media generated content in order to gain strategic insights. Social media intelligence may cover content analysis from different social media sites, commentary fields, blogs, video blogs, photos, wikis, etc. Depending on business objectives, social media intelligence provides opportunities for businesses to gain insights for better consumer understanding within social media discourse, to identify emerging trends and monitor content trajectories, to develop better social media-driven strategies for reaching existing and potential customers, etc. The definition of social media intelligence may have implications or associations with the following concepts and terms:

• Linking social media intelligence to business intelligence, marketing intelligence, media intelligence and many other strategic business approaches;
• Associating social media intelligence with strategic foresight and futurology.
  

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles