Spornosexual lifestyle

​Spornosexual lifestyle refers to a fitness-inspired lifestyle with the following preferences:

• high value towards physical fitness, well-defined muscular outlines (abs, biceps, calves, etc.), 
• preferred association with masculinity, virility and good looks. The term spornosexual originates from a combination of the words: sport, porn and metrosexual.
• the desire to achieve the ultimate masculine body and muscular male body ideal even to the point of obsession;
• high association with gym lifestyle and muscle-building products;
• recurrent association with specific aesthetics and lifestyle preferences: tanned body, sometimes expressive body tattoos, willings to show off one's physical body publicly and on social media.

​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles