Street fashion

Street fashion refers to fashion that emerged not from designer brands, but from the grassroots trends that could be repetitively observed in urban areas or subcultural contexts. Indeed, many youth subcultures tend to inspire street fashion trends which, in turn, are often re-applied to mainstream fashion designs. The definition of street fashion may have implications or associations with the following concepts and terms:

• Attributing many fashion trends to subcultures and youth culture;
• Cool-hunting emerging street fashion trends;
• Analyzing street fashion trends from the perspective of a consumer identity and psychographics;
• Analyzing street fashion from the perspective of Zeitgeist.
  

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles