Transmedia storytelling

Transmedia storytelling (also transmedia narrative, multiplatform storytelling) refers to a process of telling a particular story across multiple media platforms and formats. Transmedia storytelling may include story-based movies, books, video games, cartoons, comics and many other story-driven extensions and adaptations for different media-related platforms. The purpose of transmedia storytelling is to expand its fan base and provide fans with more opportunities for story immersion. The definition of transmedia storytelling may have implications or associations with the following concepts and terms:

• Exploring transmedia storytelling through transmediation;
• Linking transmedia storytelling to transmedia franchises;
• Linking transmedia narratives to blockbusters, celebrities and cult movies.

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