Trendjacking

Trendjacking refers to a process of applying a particular trend to another entity (a business venture, a brand, an individual, etc.) by taking advantage of trend-driven prominence or importance. Businesses use trendjacking strategies in order to make their business ventures or brands more socially and culturally connected. Trendjacking may provide more opportunities for engaging into the current social dialogue and ongoing topicality. The definition of trendjacking may have implications or associations with the following concepts and terms:

• Analyzing trendjacking from the perspective of marketing intelligence, competitive intelligence and media intelligence;
• Associating trendjacking with global brands, celebrities and pop icons;
• Exploring the process of trendjacking as case studies of viral marketing, content branding and other branding approaches;
• Exploring trendjacking as media trends.
  

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles