Tribal marketing

Tribal marketing refers to a process of strategically creating social groups or communities that revolve around a particular brand. The key premise of tribal marketing theory is that loyal consumers tend to look for peers in sharing their brand-related experiences. The rise of different social media platforms provided many opportunities to attract customers to common social platforms for content sharing, interaction and even collaboration for brand experience enhancement. In this respect, loyal consumers or brand fans constitute a particular brand-inspired tribe for sharing their experiences and interests. The definition of tribal marketing may have implications or associations with the following concepts and terms:

• Associating tribal marketing with media trends;
• Using tribal marketing for product or service branding or personal branding;
• Analyzing tribal marketing from the perspective of a consumer identity and psychographics;
• Associating tribal marketing with thought leadership and celebrities.

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles