Viral marketing

Viral marketing refers to the process of spreading content that is targeted to be highly spreadable, socially shareable and have an exponential growth in its message's visibility and word-of-mouth popularity. The key premise of viral marketing is that consumers will do the marketing work for you if you manage to provide them with entertaining, inspiring or any worth-to-spread content. The definition of viral marketing may have implications or associations with the following concepts and terms:

• Associating viral marketing with media culture and pop culture;
• Using viral marketing for product or service branding or personal branding;
• Using viral marketing for celebrities and thought leadership;
• Analyzing viral marketing from the perspective of transmedia storytelling;
• Exploring viral marketing as a particular force of mediasphere.
  

​​HIGHLIGHT INSIGHTS:
3 Key Trends from Unique Lifestyles